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Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection : A Field Experiment in India

Goldberg, Jessica - 2018

Peer referrals are a common strategy for addressing asymmetric information in contexts such as the labor market. They could be especially valuable for increasing testing and treatment of infectious diseases, where peers may have advantages over health workers in both identifying new patients and...

Persistent link: https://www.econbiz.de/10012906528

Leveraging patients' social networks to overcome tuberculosis underdetection : a field experiment in India

Goldberg, Jessica; Macis, Mario; Chintagunta, Pradeep K. - 2018

Persistent link: https://www.econbiz.de/10011949070

Do targeted discount offers serve as advertising? : evidence from 70 field experiments

Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705

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Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27

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Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda

Anderson, Stephen J.; Chintagunta, Pradeep K.; Germann, … - In: Journal of marketing 85 (2021) 3, pp. 78-96

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Leveraging patients' social networks to overcome tuberculosis underdetection : a field experiment in India

Goldberg, Jessica; Macis, Mario; Chintagunta, Pradeep K. - 2018

Persistent link: https://www.econbiz.de/10011979215

Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors

Germann, Frank; Anderson, Stephen J.; Chintagunta, … - In: Marketing science 43 (2024) 2, pp. 244-253

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From free to paid : monetizing a non-advertising-based app

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Revisiting the workshop on quantitative marketing and structural econometrics

Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science 30 (2011) 6, pp. 945-949

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Do digital video recorders influence sales?

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 998-1010

Persistent link: https://www.econbiz.de/10008796601