Despite the growing popularity of online referral programs, little is known about the theoretical foundations that drive the key actions associated with successful referrals. In this paper, we study which type of referral reward structure is most effective in maximizing word-of-mouth by...

The most commonly cited issues with mobile apps are low user engagement and retention levels. In this paper, we explore the efficacy of crowdsourcing features on enhancing user engagement and retention in the context of mobile gaming apps. To do so, we examine two specific crowdsourcing...

One of the main reasons for poor state of education in developing countries is an inability to meet the heterogeneous learning needs of a large student population with constrained educational resources. We provide experimental evidence that computer-generated personalized homework can...