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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?

Toubia, Olivier; Stephen, Andrew T. - In: Marketing science 32 (2013) 3, pp. 368-392

Persistent link: https://www.econbiz.de/10009759906

Dynamics of Retail Advertising : Evidence from a Field Experiment

Simester, Duncan; Hu, Yu Jeffrey; Brynjolfsson, Erik; … - 2015

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not...

Persistent link: https://www.econbiz.de/10014027327

The value of field experiments

Li, Jimmy Q.; Rusmevichientong, Paat; Simester, Duncan; … - In: Management science : journal of the Institute for … 61 (2015) 7, pp. 1722-1740

Persistent link: https://www.econbiz.de/10011304103

Efficiently evaluating targeting policies using field experiments

Simester, Duncan; Timoshenko, Artem; Zoumpoulis, Spyros - 2017

Persistent link: https://www.econbiz.de/10011974671

Field experiments in marketing

Simester, Duncan - 2017

Persistent link: https://www.econbiz.de/10011638933

Introduction to the special issue on marketing science and field experiments

Nelson, Leif; Simester, Duncan; Sudhir, K. - In: Marketing science 39 (2020) 6, pp. 1033-1038

Persistent link: https://www.econbiz.de/10012405723

Efficiently evaluating targeting policies : improving on champion vs. challenger experiments

Simester, Duncan; Timoshenko, Artem; Zoumpoulis, Spyros I. - In: Management science : journal of the Institute for … 66 (2020) 8, pp. 3412-3424

Persistent link: https://www.econbiz.de/10012289142

The short and long-run impact of empowering customers in corporate social responsibility initiatives

Donnelly, Grant E.; Simester, Duncan; Norton, Michael I. - In: Journal of economic behavior & organization : JEBO 192 (2021), pp. 616-637

Persistent link: https://www.econbiz.de/10013188637

Morphing banner advertising

Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science 33 (2014) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10010337974

Competitive information, trust, brand cconsideration and sales : two field experiments

Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10009746305