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Cause marketing effectiveness and the moderating role of price discounts

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142

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Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre H.; Fang, Zheng; Fong, Nathan M.; … - 2016

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Geo-conquesting : competitive locational targeting of mobile promotions

Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735

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Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

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Competitive price targeting with smartphone coupons

Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science 36 (2017) 6, pp. 944-975

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Mobile time-based targeting : matching product-value appeal to time of day

Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545

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When and how artificial intelligence augments employee creativity

Jia, Nan; Luo, Xueming; Fang, Zheng; Liao, Chengcheng - In: Academy of Management journal : AMJ 67 (2024) 1, pp. 5-32

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When and How Artificial Intelligence Augments Employee Creativity

Jia, Nan; Luo, Xueming; Fang, Zheng; Liao, Chengcheng - 2023

Can artificial intelligence (AI) assist human employees in increasing employee creativity? Drawing on research on AI-human collaboration, job design, and employee creativity, we examine AI assistance in the form of a sequential division of labor within organizations: in a task, AI handles the...

Persistent link: https://www.econbiz.de/10014361157