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This paper presents a field study of the Technology Acceptance Model. We extended thismodel to predict the acceptance of a multifinctional, broker workstation with a windowedinterface. Brokers and sales assistants in the private client group of a major investmentbank use this workstation as an...
Persistent link: https://www.econbiz.de/10012750071
Research on recommender systems mainly focuses on product recommendations where the recommendations are primarily based on buyers’ preferences. However, user recommendation in two-sided matching markets where potential matches’ preferences may also play a role in the focal user’s...
Persistent link: https://www.econbiz.de/10013231121
Prior literature has established a positive association between mobile app adoption and customers' purchase behaviors. However, it is not clear whether firms can actively influence customers' mobile app adoptions and increase their purchases through these induced adoptions.Using a randomized...
Persistent link: https://www.econbiz.de/10012954481
Online matching platforms that lack common informational mechanisms such as ratings and reviews often resort to mandatory verification of their users to enhance credibility. However, such mandatory verification may suppress the transmission of useful information for individual users. This study...
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