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The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.; Eliashberg, Jehoshua - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
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Of video games, music, movies, and celebrities
Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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On enjoying watching movies in a theatre versus at home : a comparative analysis
Ho, Jason Yiu-chung; Eliashberg, Jehoshua; Weinberg, … - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10015125146