About the contributors -- Introduction / Charles R. Chaffin, Ed.D, CFP Board Center for Financial Planning -- Client psychology -- Behavioral finance -- Behavioral finance -- Heuristics and biases -- Prospect theory -- The role of mental accounting in household spending and investing decisions...

Intro -- Client Psychology -- Contents -- Acknowledgments -- Preface -- References -- About the Contributors -- Chapter 1 Client Psychology -- References -- Chapter 2 Behavioral Finance -- What Is Behavioral Finance? -- Applications of Behavioral Finance in Understanding and Changing...