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Cases in marketing financial services

Ennew, Christine T. (contributor); … - 1993

Persistent link: https://www.econbiz.de/10000859807

Organisational structures and the boundaries of the firm : acquisition and divestment in financial services

Ennew, Christine T. - In: The service industries journal 12 (1992) 4, pp. 478-496

Persistent link: https://www.econbiz.de/10001137977

Deregulation, strategic change and divestment in the financial services sector

Wright, Mike - In: Quarterly review / National Westminster Bank, London (1991), pp. 51-64

Persistent link: https://www.econbiz.de/10001118345

Marketing financial services

Ennew, Christine T. (ed.) - 1990

Persistent link: https://www.econbiz.de/10013489302

Financial services marketing : an international guide to principles and practice

Ennew, Christine T.; Waite, Nigel - 2013 - 2. ed.

Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...

Persistent link: https://www.econbiz.de/10009753402

Trustworthiness and trust : influences and implications

Sekhon, Harjit; Ennew, Christine T.; Kharouf, Husni; … - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 409-430

Persistent link: https://www.econbiz.de/10010345644

Trust in UK financial services : a longitudinal analysis

Ennew, Christine T.; Kharouf, Husni; Sekhon, Harjit - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 65-75

Persistent link: https://www.econbiz.de/10009161431

Financial services marketing : an international guide to principles and practice

Ennew, Christine T.; Waite, Nigel - 2007 - 1.ed.

Persistent link: https://www.econbiz.de/10003357543

Financial services marketing : an international guide to principles and practice

Ennew, Christine T.; Waite, Nigel; Waite, Róisín - 2018 - Third edition

Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...

Persistent link: https://www.econbiz.de/10011637980

Financial services marketing : a guide to principles and practice

Ennew, Christine T.; Waite, Nigel; Waite, Róisín - 2025 - Fourth edition

Persistent link: https://www.econbiz.de/10015187009