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Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013396471
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Guest editorial: artificial intelligence in financial services marketing
Mogaji, Emmanuel; Farquhar, Jillian Dawes; Van Esch, Patrick - In: International journal of bank marketing 40 (2022) 6, pp. 1097-1101
Persistent link: https://www.econbiz.de/10013397762
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Artificial intelligence, financial anxiety and cashier-less checkouts : a Saudi Arabian perspective
Ghazwani, Salman; Van Esch, Patrick; Cui, Yuanyuan; … - In: International journal of bank marketing 40 (2022) 6, pp. 1200-1216
Persistent link: https://www.econbiz.de/10013397783
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Technology and financial services : marketing in times of U-commerce
Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10011480866