IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business...

The impact of business planning on performance (survival, growth, profit) of small and medium enterprises (SMEs) has been debated in strategic management and entrepreneurship research for decades. This study clarifies prior inconsistent findings by unbundling the generalized construct of...