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~subject:"Firm performance"
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Business performance measurement : theory and practice
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Centre for Marketing working paper / Centre for Marketing, London Business School
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ECONIS (ZBW)
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Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora
;
Ambler, Tim
-
1999
Persistent link: https://www.econbiz.de/10001455930
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Connecting firm-level learning with performance
Ambler, Tim
(
contributor
);
Styles, Chris
(
contributor
)
-
2001
-
Rev. 14th January 2002
Persistent link: https://www.econbiz.de/10001751568
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3
Measuring marketing performance : which way is up?
Ambler, Tim
;
Kokkinaki, Flora
- In:
Business performance measurement : theory and practice
,
(pp. 225-243)
.
2002
Persistent link: https://www.econbiz.de/10001661977
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