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The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.; Ishak, Asmai; Rabbance, Fazlul K. - In: Journal of strategic marketing 21 (2013) 6, pp. 465-483
Persistent link: https://www.econbiz.de/10010207316
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Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.; Ishak, Asmai; Kingshott, Russel P. J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
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Maximising performance gains from cooperative marketing : understanding the role of environmental contexts
Dickinson, Sonia J.; Ramaseshan, B. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 541-566
Persistent link: https://www.econbiz.de/10003746666