The role of marketing managers' commitment and involvement in marketing strategy implementation
B. Ramaseshan, Asmai Ishak and Fazlul K. Rabbance
| Year of publication: |
2013
|
|---|---|
| Authors: | Ramaseshan, B. ; Ishak, Asmai ; Rabbance, Fazlul K. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 6, p. 465-483
|
| Subject: | marketing strategy implementation | organizational performance | innovative culture | job autonomy | managers' commitment | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207316