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Thunderbird international business review
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The Guaranty Trust Bank of Nigeria : from niche positioning to mass-market branding
Maklan, Stan
;
Knox, Simon
- In:
Thunderbird international business review
51
(
2009
)
4
,
pp. 385-398
Persistent link: https://www.econbiz.de/10003874379
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Guaranty Trust Bank of Nigeria : comment
Michel, Stefan
- In:
Thunderbird international business review
51
(
2009
)
4
,
pp. 399-401
Persistent link: https://www.econbiz.de/10003874382
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