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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin; Merrilees, Bill - In: Journal of strategic marketing 15 (2007) 5, pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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Creating effective franchising relationships : challenges of managing mature franchisees
Frazer, Lorelle; Merrilees, Bill; Nathan, Greg; … - In: Entrepreneurship and organizational change : managing …, (pp. 135-148). 2020
Persistent link: https://www.econbiz.de/10012165409