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Chief marketing officer pay : the revenue growth consequences of employing internal and external benchmarks
Feng, Hui; Whitler, Kimberly A.; Wiles, Michael A. - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 255-278
Persistent link: https://www.econbiz.de/10015193005
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The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
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Marketing experience of CEOs and corporate social performance
Janani, Saeed; Christopher, Ranjit M.; Nikolov, Atanas; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 460-481
Persistent link: https://www.econbiz.de/10013199120
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What drives financial performance-resource efficiency or resource slack? : evidence from US based manufacturing firms from 1991 to 2006
Modi, Sachin B.; Mishra, Saurabh - In: Journal of operations management 29 (2011) 3, pp. 254-273
Persistent link: https://www.econbiz.de/10008989262
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440