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Journal of consumer marketing
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Journal of the Academy of Marketing Science
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Green marketing strategies : an examination of stakeholders and the opportunities they present
Cronin, J. J.
;
Smith, Jeffery S.
;
Gleim, Mark R.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 158-174
Persistent link: https://www.econbiz.de/10008909601
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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