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~subject:"Firm performance"
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Firm performance
Australia
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Service quality
13
Brand management
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Australien
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Dienstleistungsqualität
10
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10
Markenführung
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Brand performance
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Globalisierung
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Wong, Ho Yin
5
Merrilees, Bill
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Carlson, Jamie
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Li, Jeffrey Hou Jiun
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Sultan, Parves
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Voola, Ranjit
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Handbook of research on effective marketing in contemporary globalism
1
Journal for global business advancement : JGBA
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Journal of strategic marketing
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Journal of technology management in China
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Marketing intelligence & planning
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ECONIS (ZBW)
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The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
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2
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
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3
Resource-based model of e-business adoption in China : an empirical investigation
Voola, Ranjit
;
Carlson, Jamie
;
Wong, Ho Yin
;
Li, …
- In:
Journal of technology management in China
5
(
2010
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10008737978
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4
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
5
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
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