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How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance
Miao, Miao; Go, I.; Linyuan, Cui; Ikeda, Kayo; Numata, … - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1034-1052
Persistent link: https://www.econbiz.de/10015323668
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Litigation and corporate risk taking : evidence from Chinese listed firms
Liu, Xiaoge; Miao, Miao; Liu, Ruiming - In: International review of law and economics 61 (2020)
Persistent link: https://www.econbiz.de/10012512300
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Relations between merchandising information orientation, strategic integration and retail performance
Kim, Changju; Miao, Miao; Hu, Bin - In: International journal of retail and distribution management 50 (2022) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10012798299
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012803172