Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand presentation order in vo...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firm performance
Market research
16
Marktforschung
16
Consumer behaviour
9
Customer satisfaction
9
Deutschland
9
Germany
9
Konsumentenverhalten
9
Kundenzufriedenheit
8
Marketing
8
Theorie
8
Theory
8
B-to-B-Marketing
7
Business-to-business marketing
7
Erfolgsfaktor
7
Success factor
7
Salespeople
6
Verkaufspersonal
6
Beziehungsmarketing
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Betriebswirtschaftslehre
4
Brand management
4
Business economics
4
Markenführung
4
Marketingmanagement
4
Measurement
4
Messung
4
Scientific method
4
Wissenschaftliche Methode
4
Arbeitsgruppe
3
Befragung
3
Causality analysis
3
Comparison
3
Cooperation
3
Corporate culture
3
Estimation theory
3
Factor analysis
3
Faktorenanalyse
3
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Klarmann, Martin
3
Homburg, Christian
2
Schmitt, Jens
2
Habel, Johannes
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
2
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
3
Customer reactions to downsizing : when and how is satisfaction affected?
Habel, Johannes
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 768-789
Persistent link: https://www.econbiz.de/10011409936
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
