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Pursuing competitive advantages in the interactive digital marketplace and resource-advantage (R-A) theory of competition : a research agenda
Agnihotri, Raj; Gabler, Colin B. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 13/14, pp. 1155-1173
Persistent link: https://www.econbiz.de/10015194107
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Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish; Itani, Omar S.; Rostami, Amin - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
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The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment
Richey, Robert Glenn <Jr.>; Musgrove, Carolyn F.; … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1246-1257
Persistent link: https://www.econbiz.de/10010439564
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The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance : comparing the Dual-Process and Uni-Process Models
Vieira, Valter Afonso; Faia, Valter da Silva; Gabler, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10012483629
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Turning commitment into performance through buyer dependence : a dual pathway approach
Padgett, Daniel; Hopkins, Christopher D.; Gabler, Colin B. - In: European journal of marketing 58 (2024) 4, pp. 869-899
Persistent link: https://www.econbiz.de/10015047346
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Social media technology use and salesperson performance : a two study examination of the role of salesperson behaviors, characteristics, and training
Ogilvie, Jessica; Agnihotri, Raj; Rapp, Adam; Trainor, Kevin - In: Industrial marketing management : the international … 75 (2018), pp. 55-65
Persistent link: https://www.econbiz.de/10011963372
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Salespeople's competitive intelligence, efficiency, and performance : the role of intelligence diversity and manager's tenure
Vieira, Valter Afonso; Jaramillo, Jorge Fernando; … - In: Journal of business research : JBR 159 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014287529
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986