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Firm performance
Consumer behaviour
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Asia Pacific journal of marketing and logistics
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Curvilinear effects of corporate philanthropy on stakeholders and financial performance
Lee, Jungwon
;
Kim, Ohsung
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1108-1130
Persistent link: https://www.econbiz.de/10015210502
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2
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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