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Digital marketing and small and medium-sized enterprises' business performance in emerging markets
Deku, Wisdom Apedo
;
Wang, Jiuhe
;
Preko, Alexander Diani Kofi
- In:
Asia Pacific journal of innovation and entrepreneurship …
18
(
2024
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10015189444
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Green marketing strategy, technology implementation and corporate performance : the role of green creative behaviour and institutional isomorphism
Nyamekye, Michael Boadi
;
Martey, Edward Markwei
; …
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 84-109
Persistent link: https://www.econbiz.de/10014528463
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