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Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns

Nobre, Helena; Becker, Kip - In: Journal for international business and entrepreneurship … 6 (2012) 2, pp. 107-124

Persistent link: https://www.econbiz.de/10009615828

Social network reputation management : an international study

Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451

Persistent link: https://www.econbiz.de/10010489060

The impact of Facebook presence on brand image

Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332

Persistent link: https://www.econbiz.de/10010490485

The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control

Becker, Kip; Nobre, Helena - In: Innovative business practices : prevailing a turbulent era, (pp. 211-231). 2013

Persistent link: https://www.econbiz.de/10011563769

Organizational usage of social media for corporate reputation management

Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240

Persistent link: https://www.econbiz.de/10012035634

National culture characteristics for managing corporate reputation and brand image using social media

Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019

Persistent link: https://www.econbiz.de/10012125451

National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media

Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019

The study provides explanations and empirical answers to (1) What country-level factors influence the formation of reputation as a strategic asset and (2) how can businesses better manage their reputations on a global basis? The study examines the effects of a national culture on managing global...

Persistent link: https://www.econbiz.de/10015090881