The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control

The impact of Facebook presence on brand image

Coelho, Joana, (2014)

Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system"

Kozinets, Robert V., (2017)

The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive

Kim, Jihye, (2017)