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Firmenimage
China
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Consumer behaviour
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Peng, Siqing
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Xie, Yi
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Han, Jian
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Ramasamy, Bala
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Wang, Lan
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Frontiers of business research in China : selected publications from Chinese universities
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Human resource management
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Psychology & marketing
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ECONIS (ZBW)
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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
4
(
2010
)
1
,
pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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2
How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi
;
Peng, Siqing
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
Saved in:
3
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
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