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Subject
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Firmenimage
Brand management
98
Markenführung
98
Consumer behaviour
92
Konsumentenverhalten
92
Corporate reputation
54
Theory
44
Theorie
42
Beziehungsmarketing
40
Relationship marketing
40
Brand image
36
Markenimage
36
Brand
33
Markenartikel
33
Marketing
33
Unternehmenskultur
33
Corporate culture
31
Marketing management
29
Marketingmanagement
29
Welt
25
World
25
Public relations
24
Öffentlichkeitsarbeit
23
Brand architecture
22
Markenarchitektur
22
Tourism
21
Lieferantenmanagement
19
Supplier relationship management
19
Innovation
18
B-to-B-Marketing
16
Business-to-business marketing
16
Reputation
15
Strategisches Management
15
Unternehmenserfolg
15
Firm performance
14
Gastgewerbe
14
Hospitality industry
14
Malaysia
14
Strategic management
14
Customer satisfaction
13
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Undetermined
30
Free
2
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Article
43
Book / Working Paper
11
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Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
4
Aufsatz im Buch
2
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2
Case study
2
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Language
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English
54
Author
All
Melewar, T. C.
53
Foroudi, Pantea
16
Bang, Nguyen
13
Dennis, Charles
12
Jin, Zhongqi
5
Sharifah Faridah Syed Alwi
5
Gupta, Suraksha
4
Navare, Jyoti
4
Ageeva, Elena
3
Bartholmé, Roland H.
3
Dinnie, Keith
3
Hussain, Shahzeb
3
Ali, Raza
2
Chen, Chen-Chu Matilda
2
Devereux, Luke
2
Foroudi, Mohammad Mahdi
2
Karaosmanoǧlu, Elif
2
Kitchen, Philip J.
2
Priporas, Constantinos-Vasilios
2
Srivoravilai, Nopporn
2
Ackfeldt, Anna-Lena
1
Bodoh, Jim
1
Chen, Chen-Chu
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Han, Sung Ho
1
Hemsley-Brown, Jane
1
Japutra, Arnold
1
Karaosmanoglu, Elif
1
Lange, Thomas
1
Liu, Martin J.
1
Lloyd, Stephen
1
Lynch, Richard L.
1
Martin, Kelly D.
1
Nguyen, Bang
1
Pantano, Eleonora
1
Pascaru, Olga
1
Petermans, Ann
1
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Published in...
All
Journal of business research : JBR
11
International studies of management and organization
8
Journal of marketing communications
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
European journal of marketing : EJM
2
Routledge studies in marketing
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate reputation review : an international journal
1
European business review
1
Facets of corporate identity, communication, and reputation
1
International journal of hospitality management
1
Journal of general management
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
54
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54
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1
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
2
Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
3
Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10009771792
Saved in:
4
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
5
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
6
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
7
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
8
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
9
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
10
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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