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Firmenimage
Consumer behaviour
12,525
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12,481
Brand image
12,335
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12,218
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9,725
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9,494
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Khan, Imran
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Tomczak, Torsten
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Abimbola, Temi
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Balmer, John M. T.
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Chen, Weifeng
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Drengner, Jan
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Han, Heesup
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Kernstock, Joachim
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Lievens, Filip
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Lombart, Cindy
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Louis, Didier
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Nobre, Helena
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Powell, Shaun M.
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Tosun, Petek
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Wallpach, Sylvia von
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Adewole, Olukorede
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Barrage, Lint
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Beck, Susanne
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Burt, Steven
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Das, Gopal
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Diallo, Mbaye Fall
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Journal of business research : JBR
38
The journal of brand management : an international journal
37
Journal of retailing and consumer services
26
The journal of product & brand management
24
International journal of hospitality management
12
Journal of business ethics : JOBE
12
European journal of marketing : EJM
11
Corporate reputation review : an international journal
10
Journal of marketing communications
10
Marketing intelligence & planning
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of retail & distribution management
8
Journal of the Academy of Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Corporate communications : an international journal
7
Corporate reputation review
7
International journal of contemporary hospitality management
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Journal of marketing
6
The journal of consumer marketing
6
Economic research
5
Journal of global marketing
5
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5
Tourism management : research, policies, practice
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Administrative Sciences : open access journal
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Australasian marketing journal
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Chinese management studies
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Cogent business & management
4
Gabler Edition Wissenschaft
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International Journal of Research in Business and Social Science : IJRBS
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International marketing review
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Journal of Islamic marketing
4
Journal of family business management : JFBM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
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Journal of international trade & commerce
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Journal of marketing for higher education
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Qualitative market research : an international journal
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Total quality management & business excellence
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ECONIS (ZBW)
887
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1
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887
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1
Powerbrands: resurrecting a magic concept
Horn, Sierk A.
- In:
Organizational development and leadership
,
(pp. 33-57)
.
2002
Persistent link: https://www.econbiz.de/10001671920
Saved in:
2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane
;
Ireland, Michael
;
Mangan, John E.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011635486
Saved in:
4
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
Saved in:
5
Image campaign
Miller, Dirk
- In:
Manual of international marketing
,
(pp. 421-430)
.
2006
Persistent link: https://www.econbiz.de/10003368625
Saved in:
6
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
7
CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
Saved in:
8
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
9
CSR, brand image and WOM : a multiple mediation analysis
Fatma, Mobin
;
Khan, Imran
- In:
International journal of organizational analysis
32
(
2024
)
10
,
pp. 2517-2534
Persistent link: https://www.econbiz.de/10015123557
Saved in:
10
Image communication and competitive advantage
Miletić, Slavomir
- In:
Facta Universitatis / Series economics and organization …
7
(
2010
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10009375322
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