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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001674827
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Managing corporate brands : a new approach to corporate communication
Ormeño, Marcos - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438991
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Managing Corporate Brands : A new approach to corporate communication
Ormeño, Marcos (contributor) - 2007
Persistent link: https://www.econbiz.de/10013520861
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The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987
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Corporate branding: the marketing perspective
Riel, Cees B. M. van; Berens, Guido A. J. M. - In: The future of marketing : critical 21st century perspectives, (pp. 113-124). 2003
Persistent link: https://www.econbiz.de/10001737371
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
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Corporate branding, identity image and reputation (COBIR)
Melewar, T. C. (contributor) - 2013
Persistent link: https://www.econbiz.de/10010127922
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats; Greyser, Stephen A. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 89-117
Persistent link: https://www.econbiz.de/10011482901