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Linking retailer corporate brand and environmental sustainability practices
Miller, Dale; Merrilees, Bill - In: The journal of product & brand management 22 (2013) 7, pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
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Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale; Merrilees, Bill; Yakimova, Raisa - In: International journal of management reviews : IJMR 16 (2014) 3, pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
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Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 22 (2015) 5, pp. 412-430
Persistent link: https://www.econbiz.de/10011350083