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Firmenimage
Familienunternehmen
61
Family business
61
Österreich
33
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30
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25
Unternehmensgründung
25
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22
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13
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12
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12
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11
Firm performance
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Intrapreneurship
11
Unternehmenserfolg
11
Erfolgsfaktor
10
Markenführung
10
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10
Success factor
10
Consumer behaviour
9
Corporate reputation
9
Konsumentenverhalten
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Konfliktregelung
8
Systemtheorie
8
Unternehmer
8
Brand image
7
Dispute settlement
7
Systems theory
7
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7
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Prügl, Reinhard
6
Beck, Susanne
5
Babin, Barry J.
1
Binz Astrachan, Claudia
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Botero, Isabel C.
1
Hair, Joseph F.
1
Jaufenthaler, Philipp
1
Kahlert, Christoph
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Kenning, Peter
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Koll, Oliver
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Zeppelin Universität
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Journal of family business management : JFBM
2
European management journal
1
Family business review : journal of the Family Firm Institute
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Family business review : publ. on behalf of the Family Firm Institute
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International journal of retail & distribution management
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ECONIS (ZBW)
9
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1
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
2
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
3
Brand management research in family firms : a structured review and suggestions for further research
Beck, Susanne
- In:
Journal of family business management : JFBM
6
(
2016
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011625328
Saved in:
4
The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
Saved in:
5
The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011567389
Saved in:
6
Country differences in family firm reputation : an exploration in Germany, India, and the United States
Jaufenthaler, Philipp
;
Koll, Oliver
;
Lude, Maximilian …
- In:
Family business review : publ. on behalf of the Family …
36
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014425883
Saved in:
7
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
Saved in:
8
Revealing the family : effects of being perceived as a family firm in the recruiting market in Germany
Kahlert, Christoph
;
Botero, Isabel C.
;
Prügl, Reinhard
- In:
Journal of family business management : JFBM
7
(
2017
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10011697079
Saved in:
9
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
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