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Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10012816106
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Consumer responses to sports leagues’ employer branding : psychological contract formation and breach
Asada, Akira; McLeod, Christopher M. - In: Sport marketing quarterly : preferred journal of the … 34 (2025) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10015374704