The purpose of this paper is to determine what factor affect trust in scientists and food manufacturers, and to examine how trust in these institutions affects public support for biotechnology. Data from the U.S. Biotechnology Study reveal that benefits from biotechnology and expectations of...

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and...

An analysis of data from the U.S. Biotechnology Study, 1997S1998 reveals that few variables affect public trust in scientists, while variables representing perceived benefits, risks, trustworthiness, and competence affect trust in food manufacturers on matters of biotechnology. Both trust in...