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Ways of eating, ways of being : food consumption and representation in Asian markets

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Persistent link: https://www.econbiz.de/10011482200

Food consumption and marketing : turning toward Asia

Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim-Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504

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Cross-cultural food consumption behavior of consumers in Fiji

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Who shops at local farmers' markets? : committed loyals, experiencers and produce-orientated consumers

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Food consumption and marketing: turning toward Asia

Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim-Shyan - In: Journal of Consumer Marketing 32 (2015) 7, pp. 501-504

Purpose – The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing. Design/methodology/approach – This editorial discusses the mutually recursive relationship between food and culture in Asian markets, offers an...

Persistent link: https://www.econbiz.de/10014850223