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~subject:"Foreign subsidiary"
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Foreign subsidiary
Lieferantenmanagement
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Supplier relationship management
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Consumer behaviour
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Relationship marketing
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Beziehungsmarketing
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Konsumentenverhalten
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Customer satisfaction
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Franchising
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Multinationales Unternehmen
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Transnational corporation
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Viral marketing
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Virales Marketing
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Ausländische Tochtergesellschaft
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Kundenzufriedenheit
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Dwyer, F. R.
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Grewal, Rajdeep
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Dahlstrom, Robert
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Journal of marketing
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Marketing science
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Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
2
Navigating local environments with global strategies : a contingency model of multinational subsidiary performance
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Dwyer, F. R.
- In:
Marketing science
27
(
2008
)
5
,
pp. 886-902
Persistent link: https://www.econbiz.de/10003780157
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