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~subject:"Foreign subsidiary"
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Foreign subsidiary
Consumer behaviour
11
Konsumentenverhalten
10
Taiwan
10
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
7
Innovation
7
Kundenzufriedenheit
7
Brand image
5
Markenimage
5
Arbeitsgruppe
4
Cultural identity
4
Firm performance
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
Knowledge transfer
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Team
4
Unternehmenserfolg
4
Wissenstransfer
4
Arbeitsleistung
3
Auslandsaufenthalt
3
Ausländische Tochtergesellschaft
3
Brand
3
Brand management
3
Cross-cultural management
3
Dienstleistungsqualität
3
Expatriate assignment
3
Interkulturelles Management
3
Job performance
3
Knowledge management
3
Kulturelle Identität
3
Markenartikel
3
Markenführung
3
Meta-Analyse
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Meta-analysis
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English
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Wu, Wann-Yih
3
Chang, Liang-Kui
1
Chang, Man-ling
1
Cheng, Cheng-Feng
1
Lin, Ching-yi
1
Or, Nita
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management practice : IJMP
1
Journal of business research : JBR
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ECONIS (ZBW)
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How buyer-seller relationship quality influences adaptation and innovation by foreign MNCs' subsidiaries
Chang, Man-ling
;
Cheng, Cheng-Feng
;
Wu, Wann-Yih
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1047-1057
Persistent link: https://www.econbiz.de/10009683392
Saved in:
2
Experience, environment, and subsidiary performance in high-tech MNEs
Wu, Wann-Yih
;
Lin, Ching-yi
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1301-1309
Persistent link: https://www.econbiz.de/10008747491
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3
An empirical study of subsidiary strategies using structure-conduct-outcome framework
Wu, Wann-Yih
;
Chang, Liang-Kui
;
Or, Nita
- In:
International journal of management practice : IJMP
12
(
2019
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10012106008
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