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Topic sensitivity and Internet survey design : a cross-cultural/national study
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10010346478
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Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011654477