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Loyalty in sport participation services : an examination of the mediating role of psychological commitment
Bodet, Guillaume - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10009512311
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Internationalisation and sport branding strategy : a French perception of the Big Four brands
Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481
Persistent link: https://www.econbiz.de/10003893325
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Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache-Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
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Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators
Bodet, Guillaume; Bernache-Assollant, Iouri - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 15-37
Persistent link: https://www.econbiz.de/10003816807