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When consumers love their brands : exploring the concept and its dimensions

Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075

Persistent link: https://www.econbiz.de/10003766348

The intention-to-repurchase paradox : a case of the health and fitness industry

Ferrand, Alain; Robinson, Leigh; Valette-Florence, Pierre - In: Journal of sport management : the official journal of … 24 (2010) 1, pp. 83-105

Persistent link: https://www.econbiz.de/10003954875

Culture and luxury : an analysis of luxury perceptions across frontiers

Barnier, Virginie de; Valette-Florence, Pierre - In: Luxury marketing : a challenge for theory and practice, (pp. 37-56). 2013

Persistent link: https://www.econbiz.de/10009667685

Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?

Akrout, Houcine; Kaswengi, Joseph; Valette-Florence, Pierre - In: Journal of business-to-business marketing 25 (2018) 3, pp. 187-211

Persistent link: https://www.econbiz.de/10011917203

The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: International marketing review 39 (2022) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10013396163

Effectiveness of Relational and Transactional cultures in commercial banking: putting client‐value into the competing values model

Paulin, Michèle; Ferguson, Ronald J.; Payaud, Marielle - In: International Journal of Bank Marketing 18 (2000) 7, pp. 328-337

This paper has four purposes. First, it points out and explains why the Market‐type culture, is not the culture type most conducive to business performance. This Market‐type culture reflects mainly a Transactional approach to the market rather than a longer term Relational approach to...

Persistent link: https://www.econbiz.de/10014759725

The multiple pathways through which internal and external corporate social responsibility influence organizational identification and multifoci outcomes : the moderating role of cultural and social orientations

Farooq, Omer; Rupp, Deborah E.; Farooq, Mariam - In: Academy of Management journal : AMJ 60 (2017) 3, pp. 954-985

Persistent link: https://www.econbiz.de/10011759784