This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical investigation within a large French telecommunications operator (OPERACOM), shows that companies should...

The purpose of this paper is to investigate the cultural determinants of local subsidiaries' initiatives. An exploratory and qualitative research, conducted in a Polish subsidiary in the telecommunication sector, indicated that the entrepreneurial culture of the subsidiary is not the unique...