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Insights on international franchising : entry mode decision

Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10009771561

Market conditions driving international frachising in emerging

Baena, Verónica - In: International journal of emerging markets 7 (2012) 1, pp. 49-71

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Franchise expansion in the Asia Pacific region : a country choice examination

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European franchise expansion into Latin America : evidence from the Spanish franchise system

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The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system

Baena, Verónica - In: International journal of business and globalisation : IJBG 20 (2018) 4, pp. 457-478

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Modeling global franchising in emerging markets : an entry mode analysis

Baena, Verónica - In: Journal of East-West business 15 (2009) 3/4, pp. 164-188

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International franchising decision-making : a model for country choice

Baena, Verónica; Cerviño, Julio - In: Latin American business review : journal of the … 15 (2014) 1, pp. 13-43

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The effect of corruption on global franchising in emerging markets

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International franchise expansion of service chains : insights from the Spanish market

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Market conditions driving international franchising in emerging markets

Baena, Verónica - In: International Journal of Emerging Markets 7 (2012) 1, pp. 49-71

Purpose – The purpose of this paper is to introduce a model that explores various possible determining factors in the rate of franchising among emerging nations. Emerging markets are some of the fastest growing economies in the world; moreover, the countries they represent are undergoing...

Persistent link: https://www.econbiz.de/10014788220