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Frauen
Consumer behaviour
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hedonic
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LaTour, Michael S.
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Alishah, Elnaz Jalilipour
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Choi, Hojoon
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Kachen, Axenya
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International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
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Marketing and humanity : discourses in the real world
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ECONIS (ZBW)
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Sex, gender, and advertising
Kachen, Axenya
;
LaTour, Kathryn A.
- In:
Marketing and humanity : discourses in the real world
,
(pp. 70-97)
.
2019
Persistent link: https://www.econbiz.de/10012001364
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2
Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.
;
LaTour, Michael S.
;
Alishah, Elnaz …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
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3
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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