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~subject:"Fußball"
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Fußball
Consumer behaviour
18
Konsumentenverhalten
17
Sponsorship
17
Sport event
17
Sports
17
Sportveranstaltung
17
Sport
16
Sponsoring
13
Big event
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Brand management
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Großveranstaltung
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Markenführung
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Professional sports
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Profisport
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Sportmarketing
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Sports marketing
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Canada
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Kanada
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Brand image
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Markenimage
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Designation of origin
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Herkunftsbezeichnung
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Welt
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World
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Ball game
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Ballsport
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Olympic Games
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Social Web
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Social web
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Destination management
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Destinationsmanagement
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Marketing
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand
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Country image
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Football
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Guerilla marketing
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O'Reilly, Norm
4
Nadeau, John
3
Heslop, Louise A.
2
Abeza, Gashaw
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Armenakyan, Anahit
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Best Devereux, Jim
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Cakmak, Erdinc
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Finch, David J.
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Foster, Bill
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Foster, George
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Legg, David
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Levallet, Nadège
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Lu, Irene R. R.
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Shundi, Matias
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Verwey, Sonja
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International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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2
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
4
General manager and head coach exits in the NBA and the NFL
Foster, George
;
O'Reilly, Norm
;
Best Devereux, Jim
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014451219
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