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Testing models of motives and points of attachment among spectators in college football
Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009518021
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An analysis of the motivators of Seattle Sounders FC season ticket holders : a case study
Uhlman, Blaine T.; Trail, Galen T. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 243-252
Persistent link: https://www.econbiz.de/10009710124
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An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben; Fink, Janet S.; Trail, Galen T. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
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Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby
Hu, Tiao; Cottingham, Michael; Shapiro, Deborah R.; … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 470-484
Persistent link: https://www.econbiz.de/10014331515