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The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo; Lim, Choong Hoon; Yeo, In-Sung; Pedersen, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.; Pedersen, Paul M. - In: Sport marketing in a global environment : strategic …, (pp. 51-69). 2022
Persistent link: https://www.econbiz.de/10013475241
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Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Byon, Kevin K.; Yoon, Juha; Gang, Alex; Park, Juho; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10015417306