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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131
Persistent link: https://www.econbiz.de/10012797844