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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
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Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee; Clavio, Galen E.; Eagleman, Andrea N.; … - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
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Revisiting the satisfaction-loyalty relationship in the sport video gaming context : the mediating role of consumer expertise
Kwak, Dae Hee; McDaniel, Stephen R.; Kim, Ki Tak - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10009512304
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Building team identity through place attachment : a case of a Korean professional soccer club
Kim, Ki Tak; Kwak, Dae Hee - In: The sports business in the Pacific Rim : economics and …, (pp. 369-385). 2015
Persistent link: https://www.econbiz.de/10011515502
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Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867