Revisiting the satisfaction-loyalty relationship in the sport video gaming context : the mediating role of consumer expertise
Dae Hee Kwak; Stephen McDaniel; Ki Tak Kim
| Year of publication: |
2012
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|---|---|
| Authors: | Kwak, Dae Hee ; McDaniel, Stephen R. ; Kim, Ki Tak |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 1, p. 81-91
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| Subject: | Computerspiel | Video game | Fußball | Football | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009512304