The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Dae Hee Kwak and Stephen R. McDaniel
| Year of publication: |
2013
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|---|---|
| Authors: | Kwak, Dae Hee ; McDaniel, Stephen R. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 1, p. 8-22
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| Subject: | message sensation value | sport media behavior | media violence | sensation seeking | Mixed Martial Arts | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gewalt | Violence | Werbung | Advertising | Sport | Sports | Mediennutzung | Media usage | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406133