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Markt und Marketing von funktionellen Lebensmitteln
Menrad, Klaus - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 49 (2000) 8, pp. 295-302
Persistent link: https://www.econbiz.de/10001500620
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Innovations at the borderline of food, nutrition and health in Germany : a systems' theory approach
Menrad, Klaus - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 50 (2001) 6, pp. 331-341
Persistent link: https://www.econbiz.de/10001608583
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Nguyen, Minh T. T.; Emberger-Klein, Agnes; Menrad, Klaus - In: International journal of consumer studies 46 (2022) 3, pp. 744-762
Persistent link: https://www.econbiz.de/10013176920